{"id":306,"date":"2022-07-27T12:19:24","date_gmt":"2022-07-27T02:19:24","guid":{"rendered":"http:\/\/54.253.223.64\/?page_id=306"},"modified":"2024-03-20T10:45:05","modified_gmt":"2024-03-20T00:45:05","slug":"creative","status":"publish","type":"page","link":"https:\/\/honeydigital.qblue.com.au\/creative\/","title":{"rendered":"Creative"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F1F0EB&#8221; background_image=&#8221;http:\/\/54.253.223.64\/wp-content\/uploads\/2022\/07\/Beige-Premium-Honey-Label-800-\u00d7-1093px-3.png&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_center&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F1F0EB&#8221; custom_padding=&#8221;60px|60px|60px|60px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;|20px||20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; background_color_gradient_stops_phone=&#8221;#2b87da 30%|#29c4a9 30%&#8221; background_color_gradient_start_position_phone=&#8221;30%&#8221; background_color_gradient_end_position_phone=&#8221;30%&#8221; border_radii_tablet=&#8221;&#8221; border_radii_phone=&#8221;&#8221; border_radii_last_edited=&#8221;on|phone&#8221; border_width_all_tablet=&#8221;&#8221; border_width_all_phone=&#8221;&#8221; border_width_all_last_edited=&#8221;on|desktop&#8221; border_width_left_tablet=&#8221;&#8221; border_width_left_phone=&#8221;&#8221; border_width_left_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;e864d11f-3dab-4fa3-ac06-4f0e1a260807&#8243; header_font=&#8221;Abhaya Libre|500|||||||&#8221; header_text_color=&#8221;#1A1400&#8243; header_font_size=&#8221;70px&#8221; header_line_height=&#8221;1.2em&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Creative<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;5ff55506-da7d-4dd7-b409-9d62c7203201&#8243; text_font=&#8221;Questrial|500|||||||&#8221; text_text_color=&#8221;#1A1400&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;||30px||false|false&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span><\/span><\/p>\n<p><span class=\"name\" data-wfid=\"ec36712e97b8:1cb2f3c2a384\">We start with purpose. It\u2019s at the centre of an organisation.<\/span><\/p>\n<p><span class=\"name\" data-wfid=\"ec36712e97b8:1cb2f3c2a384\">Creative needs to remain beautiful. Sometimes simple, sometimes fast and in a commodity environment, cost effective at all times.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F1F0EB&#8221; custom_padding=&#8221;79px|60px|100px|60px|false|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;|20px||20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; background_color_gradient_stops_phone=&#8221;#2b87da 30%|#29c4a9 30%&#8221; background_color_gradient_start_position_phone=&#8221;30%&#8221; background_color_gradient_end_position_phone=&#8221;30%&#8221; border_color_all=&#8221;#1A1400&#8243; border_width_top=&#8221;1px&#8221; border_width_right=&#8221;1px&#8221; border_width_bottom=&#8221;1px&#8221; border_width_left=&#8221;1px&#8221; border_radii_tablet=&#8221;&#8221; border_radii_phone=&#8221;&#8221; border_radii_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;e864d11f-3dab-4fa3-ac06-4f0e1a260807&#8243; header_font=&#8221;Bon Voyage Regular|500|||||||&#8221; header_text_color=&#8221;#1A1400&#8243; header_font_size=&#8221;70px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Abhaya Libre|500|||||||&#8221; header_3_font_size=&#8221;35px&#8221; text_orientation=&#8221;center&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Services We Offer<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;5ff55506-da7d-4dd7-b409-9d62c7203201&#8243; text_font=&#8221;Questrial|500|||||||&#8221; text_text_color=&#8221;#1A1400&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;30px||||false|false&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><span><\/span>Audio &amp; Podcasting<\/li>\n<li>Branded content<\/li>\n<li>Brand identity<\/li>\n<li>Competitor analysis<\/li>\n<li>Presentations &amp; collateral<\/li>\n<li>Video<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||||false|false&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f1f0eb&#8221; custom_padding=&#8221;40px|50px|40px|50px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;|20px||20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_width_all=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;5ff55506-da7d-4dd7-b409-9d62c7203201&#8243; text_font=&#8221;Questrial|500|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><span class=\"name\" data-wfid=\"ec36712e97b8:1d978f025535\">We assess your position and the personality of your organisation against that purpose. Alignment is mapped and reported against that assessment. We consider your vision, your values and your capability both from the perspective of human and non-human resourcing.<\/span><\/p>\n<p><span class=\"name\" data-wfid=\"ec36712e97b8:6e3c01cb1d7f\">What makes a brand? Brand strategy is discrete. We apply our framework to audit who you are and how you engage with the world.<span>\u00a0<\/span><\/span><span class=\"name\" data-wfid=\"ec36712e97b8:09af8d1280bf\">This process of discovery yields results. Affirming, iterating or re-imagining brand and brand stories.<\/span><\/p>\n<p><span class=\"name\" data-wfid=\"ec36712e97b8:6a1aa37ba4bf\">Obvious in theory but rarely put into practice effectively, brand identity should be the foundation of all communication and marketing efforts.<span>\u00a0<\/span><\/span><span class=\"name\" data-wfid=\"ec36712e97b8:52e51502c929\">The sum of the discrete parts is the value proposition.<\/span><\/p>\n<p><span class=\"name\" data-wfid=\"ec36712e97b8:2d4488d573fd\">What is your vision? What are your core values? Name, position and purpose? Voice, messaging and personality? 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