{"id":318,"date":"2022-07-27T13:12:18","date_gmt":"2022-07-27T03:12:18","guid":{"rendered":"http:\/\/54.253.223.64\/?page_id=318"},"modified":"2023-01-18T10:07:27","modified_gmt":"2023-01-18T00:07:27","slug":"lead-generation","status":"publish","type":"page","link":"https:\/\/honeydigital.qblue.com.au\/lead-generation\/","title":{"rendered":"Lead Generation"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F1F0EB&#8221; background_image=&#8221;http:\/\/54.253.223.64\/wp-content\/uploads\/2022\/07\/Beige-Premium-Honey-Label-800-\u00d7-1093px-3.png&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_center&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F1F0EB&#8221; custom_padding=&#8221;60px|60px|30px|60px|false|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;|20px||20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; background_color_gradient_stops_phone=&#8221;#2b87da 30%|#29c4a9 30%&#8221; background_color_gradient_start_position_phone=&#8221;30%&#8221; background_color_gradient_end_position_phone=&#8221;30%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;e864d11f-3dab-4fa3-ac06-4f0e1a260807&#8243; header_font=&#8221;Abhaya Libre|500|||||||&#8221; header_text_color=&#8221;#1A1400&#8243; header_font_size=&#8221;70px&#8221; header_line_height=&#8221;1.2em&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Lead Generation<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;5ff55506-da7d-4dd7-b409-9d62c7203201&#8243; text_font=&#8221;Questrial|500|||||||&#8221; text_text_color=&#8221;#1A1400&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;||30px||false|false&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span><\/span><\/p>\n<p><span class=\"name\" data-wfid=\"ec36712e97b8:1fb4da9e2973\">Intent matters.<\/span><\/p>\n<p><span class=\"name\" data-wfid=\"ec36712e97b8:1fb4da9e2973\">Do you know your customer well enough to deliver information and \/ or experiences that are relevant to their circumstances? Personas are not just representations of ideals. They are 360 degree customer views.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F1F0EB&#8221; custom_padding=&#8221;75px|60px|130px|60px|false|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;|20px||20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; background_color_gradient_stops_phone=&#8221;#2b87da 30%|#29c4a9 30%&#8221; background_color_gradient_start_position_phone=&#8221;30%&#8221; background_color_gradient_end_position_phone=&#8221;30%&#8221; border_width_all=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;e864d11f-3dab-4fa3-ac06-4f0e1a260807&#8243; header_font=&#8221;Bon Voyage Regular|500|||||||&#8221; header_text_color=&#8221;#1A1400&#8243; header_font_size=&#8221;70px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Abhaya Libre|500|||||||&#8221; header_3_font_size=&#8221;35px&#8221; text_orientation=&#8221;center&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Services We Offer<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;5ff55506-da7d-4dd7-b409-9d62c7203201&#8243; text_font=&#8221;Questrial|500|||||||&#8221; text_text_color=&#8221;#1A1400&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;10px||||false|false&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><span><\/span>AD Execution<\/li>\n<li>CRM Rollout<\/li>\n<li>Conversion Rate Optimisation<\/li>\n<li>Landing pages<\/li>\n<li>PPC &amp; CPC Campaigns<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||||false|false&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f1f0eb&#8221; custom_padding=&#8221;40px|50px|40px|50px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;|20px||20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_width_all=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;5ff55506-da7d-4dd7-b409-9d62c7203201&#8243; text_font=&#8221;Questrial|500|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;||42px|||&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><span class=\"name\" data-wfid=\"ec36712e97b8:3f78118e5fdc\">The challenge we solve is the creation of seamless and consistent touch points for these audiences. We don\u2019t seek to move away from the value of word of mouth. We want to understand that value. Replicate it and then scale it. It\u2019s a virtuous cycle pushed through different channels and different audiences.<span>\u00a0<\/span><\/span><span class=\"name\" data-wfid=\"ec36712e97b8:4e8bf34b7996\">It\u2019s the secret to growth.<\/span><\/p>\n<p><span class=\"name\" data-wfid=\"ec36712e97b8:bb6f0206788e\">Search drives traffic. The perception of search is static but changing behaviours of consumers are transforming how we are served answers to our questions.<span>\u00a0<\/span><\/span><span class=\"name\" data-wfid=\"ec36712e97b8:921d39b08267\">Whilst traditional ranking factors remain. User experience, voice and paid strategies are impacting brand visibility.<\/span><\/p>\n<p><span class=\"name\" data-wfid=\"ec36712e97b8:11c9d159036a\">Predictive results tailored to the individual, create more opportunity for those brands that understand and target their audiences effectively.<\/span><\/p>\n<p><span class=\"name\" data-wfid=\"ec36712e97b8:6e7572e06477\">Static strategies in search offer diminishing returns. Optimisation is the key to success. But, before that can be achieved you need firm foundations.<\/span><\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; border_width_top=&#8221;1px&#8221; border_width_right=&#8221;1px&#8221; border_width_bottom=&#8221;1px&#8221; border_width_top_tablet=&#8221;0px&#8221; border_width_top_phone=&#8221;0px&#8221; border_width_top_last_edited=&#8221;on|tablet&#8221; border_width_left_tablet=&#8221;1px&#8221; border_width_left_phone=&#8221;1px&#8221; border_width_left_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/honeydigital.qblue.com.au\/wp-content\/uploads\/sites\/10\/2022\/07\/Untitled-design-22.png&#8221; title_text=&#8221;Design1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; overflow-x=&#8221;visible&#8221; overflow-y=&#8221;visible&#8221; custom_padding=&#8221;||128px||false|false&#8221; custom_padding_tablet=&#8221;||88px||false|false&#8221; custom_padding_phone=&#8221;||48px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;off|||300px|300px&#8221; border_width_all=&#8221;1px&#8221; border_width_right=&#8221;1px&#8221; border_width_bottom=&#8221;1px&#8221; border_width_left=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#x4c;||divi||400&#8243; icon_color=&#8221;#00B286&#8243; icon_width=&#8221;72px&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;-101px||||false|false&#8221; custom_margin_tablet=&#8221;20px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;60px|62px|62px|60px|false|false&#8221; border_radii=&#8221;on|200px|200px|200px|200px&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#999999&#8243; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;-110px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;5ff55506-da7d-4dd7-b409-9d62c7203201&#8243; text_font=&#8221;Questrial|500||on|||||&#8221; text_text_color=&#8221;#1A1400&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Get In touch<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lead Generation Intent matters. Do you know your customer well enough to deliver information and \/ or experiences that are relevant to their circumstances? Personas are not just representations of ideals. They are 360 degree customer views.Services We Offer AD Execution CRM Rollout Conversion Rate Optimisation Landing pages PPC &amp; CPC Campaigns The challenge we [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/honeydigital.qblue.com.au\/wp-json\/wp\/v2\/pages\/318"}],"collection":[{"href":"https:\/\/honeydigital.qblue.com.au\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/honeydigital.qblue.com.au\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/honeydigital.qblue.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/honeydigital.qblue.com.au\/wp-json\/wp\/v2\/comments?post=318"}],"version-history":[{"count":6,"href":"https:\/\/honeydigital.qblue.com.au\/wp-json\/wp\/v2\/pages\/318\/revisions"}],"predecessor-version":[{"id":569,"href":"https:\/\/honeydigital.qblue.com.au\/wp-json\/wp\/v2\/pages\/318\/revisions\/569"}],"wp:attachment":[{"href":"https:\/\/honeydigital.qblue.com.au\/wp-json\/wp\/v2\/media?parent=318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}