{"id":54,"date":"2022-07-13T14:18:17","date_gmt":"2022-07-13T04:18:17","guid":{"rendered":"http:\/\/54.253.223.64\/?page_id=54"},"modified":"2023-01-18T10:22:53","modified_gmt":"2023-01-18T00:22:53","slug":"strategy","status":"publish","type":"page","link":"https:\/\/honeydigital.qblue.com.au\/strategy\/","title":{"rendered":"Strategy"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F1F0EB&#8221; background_image=&#8221;http:\/\/54.253.223.64\/wp-content\/uploads\/2022\/07\/Beige-Premium-Honey-Label-800-\u00d7-1093px-3.png&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_center&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F1F0EB&#8221; custom_padding=&#8221;60px|60px|60px|60px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;|20px||20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; background_color_gradient_stops_phone=&#8221;#2b87da 30%|#29c4a9 30%&#8221; background_color_gradient_start_position_phone=&#8221;30%&#8221; background_color_gradient_end_position_phone=&#8221;30%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;e864d11f-3dab-4fa3-ac06-4f0e1a260807&#8243; header_font=&#8221;Abhaya Libre|500|||||||&#8221; header_text_color=&#8221;#1A1400&#8243; header_font_size=&#8221;70px&#8221; header_line_height=&#8221;1.2em&#8221; hover_enabled=&#8221;0&#8243; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1>Strategy<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;5ff55506-da7d-4dd7-b409-9d62c7203201&#8243; text_font=&#8221;Questrial|500|||||||&#8221; text_text_color=&#8221;#1A1400&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;||30px||false|false&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span><\/span><\/p>\n<p><span>The uncomfortable truth for businesses is that many of the tactics, strategies and hacks used to grow businesses in recent years no longer work. The technologies underlying those strategies have iterated quickly and will continue to do so<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F1F0EB&#8221; custom_padding=&#8221;79px|60px|60px|60px|false|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;|20px||20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; background_color_gradient_stops_phone=&#8221;#2b87da 30%|#29c4a9 30%&#8221; background_color_gradient_start_position_phone=&#8221;30%&#8221; background_color_gradient_end_position_phone=&#8221;30%&#8221; border_width_all=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;e864d11f-3dab-4fa3-ac06-4f0e1a260807&#8243; header_font=&#8221;Bon Voyage Regular|500|||||||&#8221; header_text_color=&#8221;#1A1400&#8243; header_font_size=&#8221;70px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Abhaya Libre|500|||||||&#8221; header_3_font_size=&#8221;28px&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>Services We Offer<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;5ff55506-da7d-4dd7-b409-9d62c7203201&#8243; text_font=&#8221;Questrial|500|||||||&#8221; text_text_color=&#8221;#1A1400&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;30px||||false|false&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><span><\/span>Brand Audit<\/li>\n<li>Branding<\/li>\n<li>Customer Experience<\/li>\n<li>Education &amp; Training<\/li>\n<li>Messaging &amp; Marketing<\/li>\n<li>Startup &amp; Scaleup<\/li>\n<li>User Experience<\/li>\n<li>Research &amp; insights<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||||false|false&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f1f0eb&#8221; custom_padding=&#8221;40px|50px|40px|50px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;|20px||20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_width_all=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;5ff55506-da7d-4dd7-b409-9d62c7203201&#8243; text_font=&#8221;Questrial|500|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>The traditional marketing machine is broken.<\/p>\n<p>We all relate to the relatable. Can your customers see themselves in your brand story? In order to be effective, your marketing message must be clear. You need to be consistent and focused. That\u2019s not an easy task when you consider the challenge of maintaining enough uniqueness to hold your audience\u2019s attention.<br \/>That\u2019s not a single data point. That\u2019s an exercise in bringing together brand, voice and messaging. It\u2019s over laying those key elements with resourcing, timelines and budgets.<\/p>\n<p>You\u2019re still not done.<\/p>\n<p>Then we look to create great user experiences, platforms and delivery networks. Did it work? Then amplify it and take advantage of the reach that targeted amplification provides. When that\u2019s all done. Do it again.<\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; border_width_top=&#8221;1px&#8221; border_width_right=&#8221;1px&#8221; border_width_bottom=&#8221;1px&#8221; border_width_top_tablet=&#8221;0px&#8221; border_width_top_phone=&#8221;0px&#8221; border_width_top_last_edited=&#8221;on|tablet&#8221; border_width_left_tablet=&#8221;1px&#8221; border_width_left_phone=&#8221;1px&#8221; border_width_left_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/honeydigital.qblue.com.au\/wp-content\/uploads\/sites\/10\/2022\/07\/Untitled-design-22.png&#8221; title_text=&#8221;Design1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; overflow-x=&#8221;visible&#8221; overflow-y=&#8221;visible&#8221; custom_padding=&#8221;||128px||false|false&#8221; custom_padding_tablet=&#8221;||88px||false|false&#8221; custom_padding_phone=&#8221;||48px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;off|||300px|300px&#8221; border_width_all=&#8221;1px&#8221; border_width_right=&#8221;1px&#8221; border_width_bottom=&#8221;1px&#8221; border_width_left=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#x4c;||divi||400&#8243; icon_color=&#8221;#00B286&#8243; icon_width=&#8221;72px&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;-101px||||false|false&#8221; custom_margin_tablet=&#8221;20px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;60px|62px|62px|60px|false|false&#8221; border_radii=&#8221;on|200px|200px|200px|200px&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#999999&#8243; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;-110px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;5ff55506-da7d-4dd7-b409-9d62c7203201&#8243; text_font=&#8221;Questrial|500||on|||||&#8221; text_text_color=&#8221;#1A1400&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Get In touch<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strategy The uncomfortable truth for businesses is that many of the tactics, strategies and hacks used to grow businesses in recent years no longer work. The technologies underlying those strategies have iterated quickly and will continue to do soServices We Offer Brand Audit Branding Customer Experience Education &amp; Training Messaging &amp; Marketing Startup &amp; Scaleup [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/honeydigital.qblue.com.au\/wp-json\/wp\/v2\/pages\/54"}],"collection":[{"href":"https:\/\/honeydigital.qblue.com.au\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/honeydigital.qblue.com.au\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/honeydigital.qblue.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/honeydigital.qblue.com.au\/wp-json\/wp\/v2\/comments?post=54"}],"version-history":[{"count":12,"href":"https:\/\/honeydigital.qblue.com.au\/wp-json\/wp\/v2\/pages\/54\/revisions"}],"predecessor-version":[{"id":578,"href":"https:\/\/honeydigital.qblue.com.au\/wp-json\/wp\/v2\/pages\/54\/revisions\/578"}],"wp:attachment":[{"href":"https:\/\/honeydigital.qblue.com.au\/wp-json\/wp\/v2\/media?parent=54"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}