The uncomfortable truth for businesses is that many of the tactics, strategies and hacks used to grow businesses in recent years no longer work. The technologies underlying those strategies have iterated quickly and will continue to do so. The traditional marketing machine is broken.

There is an unrelenting pressure to move faster. Visibly or invisibly change is required to succeed. The identification of a path to change and it’s methodical and structured execution is what sets innovative companies apart.

Video wins. It’s more dynamic and more engaging. It’s also missed opportunity for most businesses. Why? Perfection is the enemy of video content creation. Many organisations are willing to let copy and photos pass a low content delivery threshold, video is held to a higher standard.