The uncomfortable truth for businesses is that many of the tactics, strategies and hacks used to grow businesses in recent years no longer work. The technologies underlying those strategies have iterated quickly and will continue to do so. The traditional marketing machine is broken.
We all relate to the relatable. Can your customers see themselves in your brand story? In order to be effective your marketing message must be clear. You need to be consistent and focused. That’s not an easy task when you consider the challenge of maintaining enough uniqueness to hold your audience’s attention.
That’s not a single data point. That’s an exercise in bringing together brand, voice and messaging. It’s over laying those key elements with resourcing, timelines and budgets.
You’re still not done.
Then we look to create great user experiences, platforms and delivery networks. Did it work? Then amplify it and take advantage of the reach that targeted amplification provides. When that’s all done. Do it again.