Traffic & Lead Generation.
Do you know your customer well enough to deliver information and / or experiences that are relevant to their circumstances? Personas are not just representations of ideals. They are 360 degree customer views.
The challenge we solve is the creation of seamless and consistent touch points for these audiences. We don’t seek to move away from the value of word of mouth. We want to understand that value. Replicate it and then scale it. It’s a virtuous cycle pushed through different channels and different audiences. It’s the secret to growth.
Search drives traffic. The perception of search is static but changing behaviours of consumers are transforming how we are served answers to our questions. Whilst traditional ranking factors remain. User experience, voice and paid strategies are impacting brand visibility.
Predictive results tailored to the individual, create more opportunity for those brands that understand and target their audiences effectively.
Static strategies in search offer diminishing returns. Optimisation is the key to success. But, before that can be achieved you need firm foundations.